Fazenda Nossa Senhora da Conceição

Fazenda Nossa Senhora da Conceição (Instagram) is located in Jundiaí, 60 km from the São Paulo state capital, heading toward Itatiba. It’s about an hour’s drive away, and I found it genuinely interesting once I started reading about the place, since the property still preserves its character from the coffee-growing era.

History of Fazenda Nossa Senhora da Conceição

The story begins in 1810, when the farm grew sugarcane and held 120 enslaved people. Then, in the 1860s, the era when coffee dominated farmland across São Paulo province, the farm became widely known.

The farm belonged to Francisco José da Conceição, known as the Baron of Serra Negra, who owned several other farms across São Paulo province. During coffee’s golden age, the Baron hosted several distinguished visitors, including Emperor Dom Pedro II and his wife, Empress Dona Thereza Christina, the Count d’Eu, and Princess Isabel.

Coffee production in the region was, without question, directly responsible for the construction of São Paulo’s first railway — The São Paulo Railway Company — which connected Jundiaí to the port of Santos, built between 1856 and 1860. In 1882, shortly after the end of slavery, the first Italian immigrants arrived at the farm.

Drawn by the region’s climate, the immigrants began planting vineyards, kicking off a new chapter in the farm’s history. Then, once coffee prices collapsed on the New York Stock Exchange, winemaking gained momentum on the farm, and it became one of the largest grape and wine producers in the state.

Today, the farm operates as a recreational destination, with a wide range of attractions — including a lake, trails, a restaurant, a crafts shop with sweets and bread, organic coffee and homemade wine tastings, a centuries-old chapel, tractor and horse-drawn carriage rides, and a playground for kids up to age 10.

Our Experience

Entrance to the Farm

Right at the entrance, there’s a beautiful lake for photos, with geese that occasionally cause a bit of traffic when they cross the road. The trees surrounding the lake make the spot genuinely beautiful.

Touring Fazenda Nossa Senhora da Conceição

We took the guided tour, which covers the main house, a coffee museum, the slave quarters, the coffee fields, and how coffee was roasted both in the past and today. You’re allowed to taste the beans and the roasted coffee, which, admittedly, wasn’t really our taste.

The slave quarters section was genuinely striking, since it showed the inhumane conditions enslaved people lived under at the time — not even enough room to stand upright, sometimes having to relieve themselves in the same space where they slept.

The museum section, with the guide, is great for learning fun facts, like: Brazil remains the world’s top grain exporter to this day, followed by Vietnam, Indonesia, and Ethiopia — the latter likely the first country to discover the coffee plant.

This section explains the grinding and roasting process, from the era of enslaved labor through today, and the differences between bean types.

The tour costs R$15 per person and lasted about an hour. We had a private guide for our group of six, and we didn’t need to book ahead — we just showed up during operating hours.

Restaurant at the Farm

There’s a spacious à la carte restaurant, with a menu centered on traditional Minas Gerais farm cooking, though with other options too. Dishes easily serve up to four people, and prices range from R$90 to R$180. Since there were six of us, we ordered two miolo de alcatra (rump cap) dishes, and it came out to a huge amount of food — genuinely flavorful, too.

For kids, there’s a playground behind the restaurant, with a treehouse, swings, and slides, plus nearby tables for parents to relax without much effort.

Conclusion

In short, we really enjoyed Fazenda Nossa Senhora da Conceição, and found the tour genuinely interesting, covering all sorts of fascinating details and offering a real window into part of the country’s history. We also thought the food was worth it, both because it’s good and because it offers real value if you’re a group of three or more. Finally, the farm is also a great pick for families, thanks to the park, horseback rides, and connection with nature.

Location: Estrada Municipal São Jorge, 751, Mato Dentro.

Hours: Monday through Sunday (except holidays), 9:30 AM to 4 PM.

Phone: (11) 4535-1341 / 99744-0898 / 99545-7507.

Email: fazendadocafe@terra.com.br.

Read more about our trip in Queijaria Pé do Morro.